ServiceFlow Pro Docs

Google Ads & Local Services Ads

Connect your Google Ads and Local Services Ads (LSA) accounts so lead form submissions flow into ServiceFlow Pro in real time.

What this integration does

After you connect, ServiceFlow can receive leads from Google Ads Lead Forms and Local Services Ads via webhooks, create lead records, and optionally create customers. You manage the connection and webhook credentials from Settings → Integrations.

1. Connect in ServiceFlow Pro

Go to Settings → Integrations → Google Ads / Local Services and start Connect Google Ads Account. Complete the Google OAuth consent screen and sign in with the Google account that has access to the Ads accounts you use.

2. Configure the webhook in Google Ads

When the connection succeeds, you will see a Webhook URL and a validation key (sometimes shown as google_key). In Google Ads, open your Lead Form extension or asset, enable webhook integration, paste the URL and key, then use Send test data to confirm delivery.

3. Leads and customers

Incoming leads are stored in ServiceFlow with source information for reporting. Depending on your settings, new customers may be created automatically from lead data. You can review and adjust behavior in the same integration area.

Technical reference

For API endpoints, payload mapping, and platform-level configuration details, use your organization's technical documentation link below.
The full API and webhook reference is available from your team or administrator.
Related: Setup & Configuration for other integrations and business settings.